ࡱ> VXU`Fbjbjss.N38TH,&$2Z.>FZ #######$X%h'b#9fff##f#f#VI"@ #t @,1Nr" M#4#0&$"x"("( #"( #@fffffff##TXfff&$ffff xDx $8=0=A>2K9 BG5B =0 ?@8<5@5 <515;L=>9 :><?0=88  -:>-<515;L 36A.  1200@. >>@48=0BK: M;5:B@>==0O ?>GB0 acher@wiseowl.ru Icq 170552870, B5;5D>= 89168119086. www.wiseowl.ru !>45@60=85  TOC \o "1-1" \h \z \u  HYPERLINK \l "_Toc153299909" 2545=85  PAGEREF _Toc153299909 \h 3  HYPERLINK \l "_Toc153299910" 1. @30=870F8O >?5@0B82=>3> D8=0=A>2>3> C?@02;5=8O =0 ?@54?@8OB88  PAGEREF _Toc153299910 \h 5  HYPERLINK \l "_Toc153299911" 1.1. 07>2K5 CA;>28O >?5@0B82=>3> D8=0=A>2>3> C?@02;5=8O  PAGEREF _Toc153299911 \h 5  HYPERLINK \l "_Toc153299912" 1.2. ?5@0B82=>5 D8=0=A>2>5 ?;0=8@>20=85  PAGEREF _Toc153299912 \h 18  HYPERLINK \l "_Toc153299913" 1.3. >=B@>;L=>-0=0;8B8G5A:0O @01>B0 ?> D8=0=A>2><C C?@02;5=8N ?@54?@8OB85<  PAGEREF _Toc153299913 \h 18  HYPERLINK \l "_Toc153299914" 2. $8=0=A>2>5 ?@>3=>78@>20=85 8 ?;0=8@>20=85  PAGEREF _Toc153299914 \h 31  HYPERLINK \l "_Toc153299915" 2.1. @>3=>78@>20=85 >BG5B0 > ?@81K;OE 8 C1KB:0E  PAGEREF _Toc153299915 \h 31  HYPERLINK \l "_Toc153299916" 2.2. ;0=8@>20=85 @0A?@545;5=8O ?@81K;8 8 D8=0=A>2K9 ?;0= ?@54?@8OB8O  PAGEREF _Toc153299916 \h 31  HYPERLINK \l "_Toc153299917" K2>4K  PAGEREF _Toc153299917 \h 36  2545=85 &5;LN ?@>E>645=8O ?@5448?;><=>9 ?@0:B8:8 O28;>AL 70:@5?;5=85 2 ?@0:B8G5A:>9 45OB5;L=>AB8 7=0=89, C<5=89 8 =02K:>2, ?>;CG5==KE 2 ?@>F5AA5 >1CG5=8O, 0 B0:65 A1>@ 8=D>@<0F88 4;O 48?;><0. @5448?;><=0O ?@0:B8:0 ?@>E>48;0 2  -:>-<515;L. 5AB> =0E>645=8O: 140700, >A:20., >B8=A:89 ?@>574, 4. 37 A=>2=K<8 2840<8 45OB5;L=>AB8 1I5AB20 O2;ONBAO: ?@>872>4AB2> <515;8; >?B>20O 8 @>7=8G=0O B>@3>2;O <515;LN; >:070=85 A5@28A=KE CA;C3 8 ?>A;5?@>406=>3> >1A;C6820=8O; >:070=85 CA;C3 A1>@:8 <515;8; ?@>5:B8@>20=85 <515;8, :>=F5?F89 <03078=>2, 8745;89 ?@8:;04=>3> 8A:CAAB20, A@54AB2 <5E0=870F88; ;01>@0B>@=K5 ?@>25@:8 8 8A?KB0=8O =0 A>>B25BAB285 AB0=40@B0< AK@LO, <0B5@80;>2 8 3>B>2KE 8745;89, ?@81>@>2 8 A@54AB2 87<5@5=89; @07@01>B:0 8 ?@>2545=85 @5:;0<=KE <5@>?@8OB89, CG0AB85 2 >@30=870F88 <564C=0@>4=KE 2KAB02>: 8 O@<0@>: :0: 2@5<5==>3>, B0: 8 ?>AB>O==>3> 459AB28O, 2 B>< G8A;5 2 A2>8E D8;80;0E 8 >1>A>1;5==KE ?>4@0745;5=8OE :0: =0 B5@@8B>@88 $, B0: 8 70 5Q ?@545;0<8, A =0?@02;5=85< A?5F80;8AB>2, =5>1E>48<KE M:A?>=0B>2, >1>@C4>20=8O, AK@LO 8 <0B5@80;>2; 8=25AB8F8>==0O 45OB5;L=>ABL; ;N1K5 284K 2=5H=5M:>=><8G5A:>9 45OB5;L=>AB8, 2 B. G. 2=5H=OO B>@3>2;O, M:A?>@B=>-8<?>@B=K5 A45;:8. !53>4=O  -:>-<515;Lh j ~    < {]K5K+jh66dhHyCJUaJmHnHu"h66dhHyCJaJmHnHu:jh66dhHy>*B*CJUaJmHnHphuh66dhHyCJaJmHnHu#h66dhHy0JCJaJmHnHu,jh66dhHy0JCJUaJmHnHuh66dhHy5CJaJ jh66dhHy5CJUaJhHy5CJaJh*;hHy5CJaJ h@ h5h55CJaJh)~5CJaJh j H P F  <$Sdh`Sa$gdHy $ Sdh`SgdHy  $ dhgdHy$a$gd5$Sdh`Sa$gdHyjFF< > @ B D F H J L   D F H J L N P R T ҬlZZBҬ.jwh66dhHyCJUaJmHnHu"h66dhHyCJaJmHnHu:jh66dhHy>*B*CJUaJmHnHphu#h66dhHy0JCJaJmHnHuh66dhHyCJaJmHnHu,jh66dhHy0JCJUaJmHnHuhHyCJaJmHnHu+jh66dhHyCJUaJmHnHu.j}h66dhHyCJUaJmHnHu    : < > @ B D F H J ϸxiYY;:jh66dhHy>*B*CJUaJmHnHphuh66dhHyCJaJmHnHuhHyCJaJmHnHu.jqh66dhHyCJUaJmHnHu+jh66dhHyCJUaJmHnHu"h66dhHyCJaJmHnHu,jh66dhHy0JCJUaJmHnHu:jh66dhHy>*B*CJUaJmHnHphu#h66dhHy0JCJaJmHnHu        " Z \ ^ ` .0268:<>@xxZxBx.jeh66dhHyCJUaJmHnHu:jh66dhHy>*B*CJUaJmHnHphu#h66dhHy0JCJaJmHnHuh66dhHyCJaJmHnHu,jh66dhHy0JCJUaJmHnHuhHyCJaJmHnHu+jh66dhHyCJUaJmHnHu.jkh66dhHyCJUaJmHnHu"h66dhHyCJaJmHnHu@xz|~ XZ\^ݿݖhY;ݖ:jh66dhHy>*B*CJUaJmHnHphuhHyCJaJmHnHu.j_h66dhHyCJUaJmHnHu+jh66dhHyCJUaJmHnHu"h66dhHyCJaJmHnHu,jh66dhHy0JCJUaJmHnHu:jh66dhHy>*B*CJUaJmHnHphu#h66dhHy0JCJaJmHnHuh66dhHyCJaJmHnHu@BDFP ׿陉wwYwE'hHhHy0J@CJaJmHnHu:jh66dhHy>*B*CJUaJmHnHphu#h66dhHy0JCJaJmHnHuh66dhHyCJaJmHnHu,jh66dhHy0JCJUaJmHnHuhHyCJaJmHnHu.jYh66dhHyCJUaJmHnHu"h66dhHyCJaJmHnHu+jh66dhHyCJUaJmHnHu  TVXZfhjҬlZZBҬ.jMh66dhHyCJUaJmHnHu"h66dhHyCJaJmHnHu:jh66dhHy>*B*CJUaJmHnHphu#h66dhHy0JCJaJmHnHuh66dhHyCJaJmHnHu,jh66dhHy0JCJUaJmHnHuhHyCJaJmHnHu+jh66dhHyCJUaJmHnHu.jSh66dhHyCJUaJmHnHubT24vxpr(*o`oWLWFWFWLWLWL hHyCJh^mhHyCJNHh^mhHyCJh#0J56B*CJph#hDhHy0J56B*CJphhDhHy56B*CJphhDhHyB*CJphhHyCJaJhXCJaJhHyCJaJh.chHy@CJh.chHyCJh.chHyB*CJphh:mhHyCJOJQJaJhHy5CJaJ jh66dhHy5CJUaJT4$ & F #Sdh^`Sa$gdHy$Sdh`Sa$gdHy$Sdh`Sa$gdHy$Sdh`Sa$gdHy$^$?@@@@@ @ @@@@ @>EfF$Sdh`Sa$gdHy$Sdh`Sa$gdHy$ & F #Sdh^`Sa$gdHy*tv "$4T6"8D89999: :@:??@ @6@>@ششةؓ|mbhhHyCJaJhHyB*CJ\]aJphhPhHyCJOJQJhm5CJOJQJhHy0J56CJhZQ0J56CJhm50J56CJ"h hHy0J56CJmH sH hICJaJUhXCJaJh hHy0J56CJ hHyCJh^mhHyCJNHh^mhHyCJ$ - 254CI89 @>AA89A:89 ?@>872>48B5;L 8 48AB@81LNB>@ <515;8 4;O 4><0, >D8A0 8 3>AB8=8F A 3>4>2K< >1J5<>< ?@>406 1>;55 130 <;=. 4>;;0@>2. ><?0=8O ?@>872>48B 1>;55 10% >B 2A59 2K?CA:05<>9 2 >AA88 <515;8. 1;040O A0<>9 @0728B>9 2 >AA88 A5BLN D8@<5==KE <03078=>2 (1>;55 300),  -:>-<515;L O2;O5BAO A0<K< 8725AB=K< 8 548=AB25==K< =0F8>=0;L=K< <515;L=K< 1@M=4><, GB> ?>4B25@6405BAO =5>4=>:@0B=K<8 ?>1540<8 2 :>=:C@A5 @M=4 3>40; A>3;0A=> 40==K< Interbrand Group 8 6C@=0;0 Businessweek, >?C1;8:>20==K< 2 >:BO1@5 2005 3., 1@M=4  -:>-<515;L 2E>48B 2 40 =081>;55 4>@>38E B>@3>2KE <0@>: >AA88, O2;OOAL 4-M< ?> 25;8G8=5 ?@>872>4AB25==K< 1@M=4>< AB@0=K 8 548=AB25==K< A5B52K< 1@M=4><, ?>?02H8< 2 @59B8=3. @>4C:F8O :><?0=88, ?@54=07=0G5==0O 4;O ?>B@518B5;59 A@54=53> :;0AA0, >B;8G05BAO 0:BC0;L=K< 48709=><, 2KA>:8<8 ?>B@518B5;LA:8<8 A2>9AB20<8, >?B8<0;L=K< A>>B=>H5=85< F5=K 8 :0G5AB20, GB> ?>4B25@6405BAO <=>3>G8A;5==K<8 =03@040<8 8 ?>1540<8 2 @07;8G=KE :>=:C@A0E, 2 B.G. 2 :>=:C@A5 100 ;CGH8E B>20@>2 >AA88. ><?0=8O 8=B5=A82=> @0728205BAO, <5=OO A2>N 2=CB@5==NN AB@C:BC@C, 45;0O 1>;LH85 8=25AB8F88 2 C25;8G5=85 ?@>872>4AB25==KE <>I=>AB59, C:@5?;5=85 A5B8 48AB@81CF88 8 @0728B85 1@M=40. > @57C;LB0B0< @01>BK 2 2005 3. :><?0=8O 2E>48B 2 1000 ;CGH8E ?@54?@8OB89 >AA88. K2>4K 57C;LB0BK  -:>-<515;L 70 ?>A;54=85 ?OBL ;5B ;81> A>>B25BAB2CNB 48=0<8:5 @K=:0, ;81> >?5@560NB 53> :0: ?> ?@>872>4AB25==K<, B0: 8 ?> @>7=8G=K< ?>:070B5;O<. ;03>40@O A2>59 8=B5=A82=>9 8=25AB8F8>==>9 :0<?0=88 2 A>1AB25==>5 ?@>872>4AB2> 4@525A=>AB@C65G=KE ?;8B, 2 <515;L=>5 ?@>872>4AB2>, 2 ;>38AB8:C 8 2 C?@02;5=85 @>7=8G=>9 A5BLN 8 B>@3>2CN <0@:C, :><?0=8O AC<5;0 70I8B8BLAO >B :>=:C@5=F88 8<?>@B=>9 <515;8, :>B>@0O O2;O5BAO A53>4=O A0<>9 A5@LQ7=>9 C3@>7>9 4;O @>AA89A:8E CG0AB=8:>2 @K=:0. ><?0=8O ?@8=O;0 2A5 =5>1E>48<K5 A>>B25BAB2CNI85 C?@02;5=G5A:85 @5H5=8O 8 ?@8=O;0 2A5 <5@K 4;O 22545=8O AB@C:BC@K, >15A?5G820NI59 2K1@0==CN AB@0B538N @0728B8O.  2001-200533. ?@54?@8OB85 ?@>45<>=AB@8@>20;> 7=0G8B5;L=K5 4>AB865=8O. 0<5B=> C;CGH8;8AL ?>:070B5;8 MDD5:B82=>AB8 53> E>7O9AB25==>9 45OB5;L=>AB8.     PAGE  PAGE 1 PAGE  >@V@>EHE\EEEdFfFhFjFlFpFrFvFxF|F~FFFFFFFFFFFFFFFFFFFFFɽh50JmHnHuh5 h50Jjh50JUh6jh6U hHyhHyhHyB*CJaJphhhHyCJhHyB*CJphhhHyB*CJphhHyB*CJ\]aJphhZQCJaJ%fFhFjFnFpFtFvFzF|FFFFFFFFFFFFFFFFh]hgdHy &`#$gdHyh]hgdHy &`#$gdHy $dha$gdHyFF,1h. A!"R#n$n% }DyK _Toc153299909}DyK _Toc153299909}DyK _Toc153299910}DyK _Toc153299910}DyK _Toc153299911}DyK _Toc153299911}DyK _Toc153299912}DyK _Toc153299912}DyK _Toc153299913}DyK _Toc153299913}DyK _Toc153299914}DyK _Toc153299914}DyK _Toc153299915}DyK _Toc153299915}DyK _Toc153299916}DyK _Toc153299916}DyK _Toc153299917}DyK _Toc153299917B@B Hy1KG=K9CJ_HaJmHsHtH^@^ Hy 03>;>2>: 1$<@&5CJ KH OJQJ\^JaJ BA@B A=>2=>9 H@8DB 0170F0Xi@X 1KG=0O B01;8F04 l4a .k@. 5B A?8A:04@4 Hy 3;02;5=85 1:U@: Hy 8?5@AAK;:0 >*B*phdOd Hy=0: =0: =0: =0:$dhCJaJmH sH tH :O!: Hy__SUBST56CJ\]aJp@3p Hy !5B:0 B01;8FK7:V0\OB\ HyConsCell1$7$8$H$$CJOJQJ^J_HaJmHsHtHRORR HyMainTXT$dh^`a$ OJQJaJe@b Hy!B0=40@B=K9 HTML7 2( Px 4 #\'*.25@9CJOJQJ^JaJ^Or^ Hy ConsNonformat1$7$8$H$OJQJ^J_HmHsHtH^ @^ Hy86=89 :>;>=B8BC; E$1$7$8$H$CJaJ4)@4 Hy><5@ AB@0=8FK`@` Hy5@E=89 :>;>=B8BC; E$1$7$8$H$CJaJhOh Hy ConsNormal1$7$8$H$`$CJOJQJ^J_HaJmHsHtH.O. Hytabl$a$tH  N AFKR$#La@ / I  0000@000000000000000000000000000000004040404 04 04 04 04 04 04 04 0 00000000000000000@0h00@0h00@0h00@0h00@0@0@0@0@0@0@0@0@0@0@0@0h00@j00 00b $/2225< @ *>@F$fFFF%&F!"$D !#Cm>l"j X%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕX%ĕ̕  $+5!!! _Toc153299909 _Toc1532999175?p K P h r @AEFJKQRKL`a?@  . / HILa / |%D/%V>Zvhh^`OJQJo(hHh^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hHh##^#`OJQJo(hHh^`OJQJ^Jo(hHoh  ^ `OJQJo(hHh^`OJQJo(hHhcc^c`OJQJ^Jo(hHoh33^3`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJ^Jo(hH-h^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hH%VZv|%D5U  X#56m5ZQHyI|)~@4 6UnknownGz Times New Roman5Symbol3& z Arial?5 z Courier New;Wingdings"1h=4 5  5 Yn42qHX ?|2Anna ChernenkoAnna Chernenko   Oh+'0|  8 D P\dltAnna Chernenko Normal.dotAnna Chernenko9Microsoft Office Word@^в@ 8@15՜.+,D՜.+,4 hp  HOME      8@ _PID_HLINKSA622& _Toc1532999172,& _Toc1532999162&& _Toc1532999152 & _Toc1532999142& _Toc1532999132& _Toc1532999122& _Toc1532999112& _Toc1532999102& _Toc153299909  !"#$%&')*+,-./123456789:;<=>?@ABCDFGHIJKLNOPQRSTWRoot Entry F`Y,1YData (1Table0:(WordDocument.NSummaryInformation(EDocumentSummaryInformation8MCompObjq  F Microsoft Office Word MSWordDocWord.Document.89q